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Multi-sided digital platforms' application in SMEs' fashion brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: European research studies 24 (2021) 3B, pp. 739-748
Persistent link: https://www.econbiz.de/10012666819
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How entrepreneurial SMEs compete through digital platforms : the roles of digital platform capability, network capability and ambidexterity
Cenamor, Javier; Parida, Vinit; Wincent, Joakim - In: Journal of business research : JBR 100 (2019), pp. 196-206
Persistent link: https://www.econbiz.de/10012023795
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Exploring the impact of digital platforms on SME internationalization : New Zealand SMEs use of the Alibaba platform for Chinese market entry
Jin, Huijun; Hurd, Fiona - In: Journal of Asia Pacific business 19 (2018) 2, pp. 72-95
Persistent link: https://www.econbiz.de/10011866429
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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
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Digital entrepreneur's platformication and rapid internationalization through brokering, making and giving sense
Petersen, Nicolaj Hannesbo; Rasmussen, Erik - In: Small enterprise research 31 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014564256
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Chancen und Abhängigkeiten von KMU in der Plattformökonomie
Liebe, Andrea; Steffen, Nico; Gull, Isabel; Wiewiorra, Lukas - Wissenschaftliches Institut für Infrastruktur und … - 2021
Persistent link: https://www.econbiz.de/10013194658
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Internet and SMEs' internationalization : the role of platform and website
Jean, Ruey-Jer Bryan; Kim, Daekwan - In: Journal of international management 26 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012296811
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The hope of exponential growth : systems mapping perspective on birth of platform business
Pussinen, Pasi; Wallin, Arto; Hemilä, Jukka - In: Digital business 3 (2023) 2, pp. 1-16
The traditional pipeline-based approach to operating business is currently challenged by the platform-based approach. The research on digital platforms and platform business is well established and includes multiple different design frameworks for building platform business but they seem to lack...
Persistent link: https://www.econbiz.de/10014465264
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Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas; Hänggi, Roman; Laglia, Leonardo; … - In: Industrial marketing management : the international … 116 (2024), pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
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Marketplace platforms as game changers : internationalization of smaller enterprises
Singh, Nitish; Munjal, Surender; Kundu, Sumit K. - In: Journal of international management 29 (2023) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10014375112