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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
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Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context
Royo-Vela, Marcelo; Velasquez Serrano, Mariell - In: Administrative Sciences : open access journal 11 (2021) 1/20, pp. 1-13
from using these technologies in marketing innovation processes. The second moment where value creation can be measured is …
Persistent link: https://www.econbiz.de/10012489374
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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User-driven innovation : scale development and validation
Tacer, Blanka; Ruzzier, Mitja; Nagy, Tine - In: Economic research 31 (2018) 1,2, pp. 1472-1487
Persistent link: https://www.econbiz.de/10012391714
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Facilitating SME innovation capability through business networking
Konsti-Laakso, Suvi; Pihkala, Timo; Kraus, Sascha - In: Creativity and innovation management 21 (2012) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10009519797
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893
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Value co-creation in circular entrepreneurship : an exploratory study on born circular SMEs
Re, Beatrice; Magnani, Giovanna - In: Journal of business research : JBR 147 (2022), pp. 189-207
Persistent link: https://www.econbiz.de/10013271484
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Garut value co-creator : fostering the growth of SMEs in Garut to attract more customers
Alamanda, Dini Turipanam; Anggadwita, Grisna; Rexhepi, Gadaf - In: European journal of international management : EJIM 16 (2021) 3, pp. 364-383
Persistent link: https://www.econbiz.de/10012667871
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Hospitality co-creation with mobility-impaired people
Lin, Pearl M. C.; Peng, Kang-Lin; Ren, Lianping; Lin, … - In: International journal of hospitality management 77 (2019), pp. 492-503
Persistent link: https://www.econbiz.de/10011988871