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~subject:"KMU"
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KMU
Relationship marketing
11
Beziehungsmarketing
9
Bank
6
Personal banking
6
Privatkundengeschäft
6
Social Web
6
Social web
6
Banking
5
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Consumer behaviour
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Electronic Banking
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SME
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Internet marketing
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Marketing
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Marketingmanagement
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Value creation
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Communication
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Customer integration
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Digitalisierung
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Digitization
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Electronic Commerce
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Employee attitudes
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Financial services
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Großbritannien
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Ireland
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Kundenintegration
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Organizational change
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Permission marketing
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Service-Dominant Logic
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Durkin, Mark
4
McGowan, Pauric
2
Armstrong, Gillian
1
Emerson, Elaine
1
Howcroft, Barry
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McKeown, Niall
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Murray, Lisa
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Perez, Eva
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Journal of small business and enterprise development
1
The international journal of entrepreneurship and innovation
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The marketing review
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The service industries journal
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ECONIS (ZBW)
4
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1
Small business-bank relationships and the role of internet banking
Howcroft, Barry
;
Durkin, Mark
;
Armstrong, Gillian
; …
- In:
The service industries journal
27
(
2007
)
7/8
,
pp. 947-961
Persistent link: https://www.econbiz.de/10003598929
Saved in:
2
Exploring social media adoption in small to medium-sized enterprises in Ireland
Durkin, Mark
;
McGowan, Pauric
;
McKeown, Niall
- In:
Journal of small business and enterprise development
20
(
2013
)
4
,
pp. 716-734
Persistent link: https://www.econbiz.de/10010230791
Saved in:
3
Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark
;
McGowan, Pauric
;
Murray, Lisa
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
4
,
pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
Saved in:
4
Examining SME engagement with local government clients : a design school model for the marketing of digital transformation services
Durkin, Mark
;
Perez, Eva
- In:
The marketing review
17
(
2017
)
3
,
pp. 259-281
Persistent link: https://www.econbiz.de/10011853762
Saved in:
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