Exploring social media adoption in small to medium-sized enterprises in Ireland
Mark Durkin and Pauric McGowan; Niall McKeown
| Year of publication: |
2013
|
|---|---|
| Authors: | Durkin, Mark ; McGowan, Pauric ; McKeown, Niall |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 20.2013, 4, p. 716-734
|
| Subject: | Small to medium-sized enterprises | Ireland | Action research | Effectuation | Permission marketing | Social media adoption | Irland | KMU | SME | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230791