Exploring social media adoption in small to medium-sized enterprises in Ireland
Year of publication: |
2013
|
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Authors: | Durkin, Mark ; McGowan, Pauric ; McKeown, Niall |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 20.2013, 4, p. 716-734
|
Subject: | Small to medium-sized enterprises | Ireland | Action research | Effectuation | Permission marketing | Social media adoption | Irland | KMU | SME | Social Web | Social web |
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