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~subject:"KMU"
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KMU
Deutschland
66
Germany
66
Einzelhandel
57
Retail trade
55
Theorie
55
Theory
55
Consumer behaviour
54
Konsumentenverhalten
51
Brand management
34
Markenführung
33
Beziehungsmarketing
31
Relationship marketing
31
Globalisierung
28
Globalization
28
Multinationales Unternehmen
27
Transnational corporation
26
Internationales Marketing
21
International marketing
20
International market entry
17
Internationaler Markteintritt
17
Lieferantenmanagement
17
Supplier relationship management
17
Verbraucherverhalten
16
Brand image
15
Electronic Commerce
15
Handelsmanagement
15
Retail management
15
E-commerce
14
Handel
14
Internationales Management
14
Markenimage
14
SME
14
Trade
14
Corporate reputation
13
Management
13
Welt
13
World
13
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8
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5
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English
8
German
5
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Swoboda, Bernhard
11
Foscht, Thomas
3
Olejnik, Edith
3
Jager, Martin
2
Meierer, Markus
2
Morschett, Dirk
2
Dabija, Dan Cristian
1
Hälsig, Frank
1
Schramm-Klein, Hanna
1
Sharma, Milind Kumar
1
Sinha, Indrajit
1
Zentes, Joachim
1
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Die Betriebswirtschaft : DBW
1
European retail research
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
Gern geschehen - Unternehmensnachfolge in Familienbetrieben
1
International journal of enterprise network management
1
International marketing review
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Journal of international entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Long range planning : LRP ; international journal of strategic management
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research on knowledge, innovation and internationalization
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ECONIS (ZBW)
13
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1
International SME alliances : the impact of alliance building and configurational fit on success
Swoboda, Bernhard
;
Meierer, Markus
;
Foscht, Thomas
; …
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
4
,
pp. 271-288
Persistent link: https://www.econbiz.de/10009261010
Saved in:
2
Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...
Swoboda, Bernhard
;
Foscht, Thomas
- In:
European retail research
28
(
2014
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011285507
Saved in:
3
Cloud computing in small and medium sized enterprises : an architectural model
Sinha, Indrajit
;
Sharma, Milind Kumar
- In:
International journal of enterprise network management
6
(
2015
)
3
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011534377
Saved in:
4
Kunden reagieren sensibel : besonders auf ihre Übergabe
Foscht, Thomas
- In:
Gern geschehen - Unternehmensnachfolge in Familienbetrieben
,
(pp. 141-151)
.
2007
Persistent link: https://www.econbiz.de/10003704284
Saved in:
5
The impact of fit among internationalization stages and firms' structure, processes and culture on performance : a profile deviation perspective
Swoboda, Bernhard
- In:
Internationales Management und die Grundlagen des …
,
(pp. 59-82)
.
2016
Persistent link: https://www.econbiz.de/10011503210
Saved in:
6
Bedeutung internationaler strategischer Allianzen im Mittelstand - eine dynamische Perspektive
Swoboda, Bernhard
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 107-129)
.
2000
Persistent link: https://www.econbiz.de/10001510080
Saved in:
7
Kooperationsstrategien in veränderten Wettbewerbsarenen - Dynamik klassischer Formen und neuere Optionen für mittelständische Fashion-Händler
Swoboda, Bernhard
;
Hälsig, Frank
;
Meierer, Markus
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 189-210)
.
2007
Persistent link: https://www.econbiz.de/10003525943
Saved in:
8
A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard
;
Jager, Martin
;
Morschett, Dirk
; …
- In:
Research on knowledge, innovation and internationalization
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003947163
Saved in:
9
A taxonomy of small- and medium-sized international family firms
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Journal of international entrepreneurship
11
(
2013
)
2
,
pp. 130-157
Persistent link: https://www.econbiz.de/10009773723
Saved in:
10
SME's internationalisation patterns : descreptives, dynamics and determinants
Olejnik, Edith
;
Swoboda, Bernhard
- In:
International marketing review
29
(
2012
)
5
,
pp. 466-495
Persistent link: https://www.econbiz.de/10009661248
Saved in:
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