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Childhood and consumer culture
Tingstad, Vebjørg (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10013481220
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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
Persistent link: https://www.econbiz.de/10001689644
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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
Das Relationship Marketing erfreut sich sowohl in der Marketing-Praxis als auch in der Marketing-Wissenschaft einer … bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung … des klassischen Transaktionsmarketing die Rede. Die damit einhergehende These vom Paradigmenwechsel im Marketing …
Persistent link: https://www.econbiz.de/10011942920
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International sales agreements : an annotated drafting and negotiating guide
Klotz, James M.; Barrett, John A. - 1998 - International ed.
Persistent link: https://www.econbiz.de/10004037418
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Excellent public relations and effective organizations : a study of communication management in three countries
Grunig, Larissa A.; Grunig, James E.; Dozier, David M. - 2002
Persistent link: https://www.econbiz.de/10004757336
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Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena; Deshpande, Sameer; Thurmeier, Robin; … - In: Health marketing quarterly 27 (2010/11) 1, pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
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Parents’ views of supermarket fun foods and the question of responsible marketing
Den Hoed, Rebecca C.; Elliott, Charlene - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10010188079
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Statistically assisted programme selection : international experiences and potential benefits for Switzerland
Frölich, Markus; Lechner, Michael; Steiger, Heidi - In: Swiss journal of economics and statistics 139 (2003) 3, pp. 311-331
Persistent link: https://www.econbiz.de/10001802784
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Statistically assisted programme selection : international experiences and potential benefits for Switzerland
Frölich, Markus; Lechner, Michael; Steiger, Heidi - 2004
The need for better targeting of active labour market programmes is evident from the many evaluation studies that find insignificant or even negative effects. A statistical system could contribute to a more precise targeting of labour market programmes to those individuals who are likely to...
Persistent link: https://www.econbiz.de/10011571503
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970