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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595
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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm; Ayer, Steven; Pegoraro, Ann; Leonard, … - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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The price of beauty : differential effects of design elements with and without cost implications in nonprofit donor solicitations
Townsend, Claudia - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 794-815
Persistent link: https://www.econbiz.de/10011780565
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Nonprofit Fundraising Strategy : A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations + Website
Pettey, Janice Gow - 2013 - 2nd ed
Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit … Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international …
Persistent link: https://www.econbiz.de/10011828593
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Well-being and trust in the workplace
Helliwell, John F.; Huang, Haifang - 2008
Persistent link: https://www.econbiz.de/10003792767
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The violence of work : new essays in Canadian and US labour history
Milloy, Jeremy (ed.); Sangster, Joan (ed.) - 2021
causes of workplace violence over time."-- …
Persistent link: https://www.econbiz.de/10012293657
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Code of ethics quality : an international comparison of corporate staff support and regulation in Australia, Canada and the United States
Callaghan, Michael; Wood, Greg; Payan, Janice M.; … - In: Business ethics : a European review 21 (2012) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10009487823
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A three-country study of unethical sales behaviors
Li, Ning; Murphy, William H. - In: Journal of business ethics : JOBE 111 (2012) 2, pp. 219-235
Persistent link: https://www.econbiz.de/10009705829
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Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.; Nadeau, John - In: Journal of marketing for higher education 20 (2010) 1, pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
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Development porn? : child sponsorship advertisements in the 1970s
Mittelman, Robert; Neilson, Leighann C. - In: Journal of historical research in marketing 3 (2011) 3, pp. 370-401
Persistent link: https://www.econbiz.de/10009312179