Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
Year of publication: |
2012
|
---|---|
Authors: | O'Reilly, Norm ; Ayer, Steven ; Pegoraro, Ann ; Leonard, Bridget ; Rundle-Thiele, Sharyn |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 24.2012, 1, p. 65-81
|
Subject: | Fundraising | Verhalten | Behaviour | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Kanada | Canada |
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