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The effects of duration knowledge on forecasted versus actual affective experiences
Zhao, Min; Tsai, Claire I. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 525-534
Persistent link: https://www.econbiz.de/10009375676
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Predicting consumption time : the role of event valence and unpacking
Tsai, Claire I.; Zhao, Min - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 459-473
Persistent link: https://www.econbiz.de/10009375706
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When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 307-323
Persistent link: https://www.econbiz.de/10009581293