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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm; Ayer, Steven; Pegoraro, Ann; Leonard, … - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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Understanding loyalty from a customer's perspective
Siemieniako, Dariusz; Rundle-Thiele, Sharyn; Urban, Wieslaw - In: Journal of customer behaviour 9 (2010) 3, pp. 283-298
Persistent link: https://www.econbiz.de/10008697910
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Exploring locality and college binge drinking : a Polish and Canadian perspective
Siemieniako, Dariusz; Rundle-Thiele, Sharyn; Kubacki, … - In: Young consumers : insight and ideas for responsible … 11 (2010) 4, pp. 320-329
Persistent link: https://www.econbiz.de/10008809032
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College binge drinking : a new approach
Kubacki, Krzysztof; Siemieniako, Dariusz; … - In: The journal of consumer marketing 28 (2011) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10009230990