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Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.; Nadeau, John - In: Journal of marketing for higher education 20 (2010) 1, pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614
Persistent link: https://www.econbiz.de/10011645885