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Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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The recency of technological inputs and financial performance
Heeley, Michael B.; Jacobson, Robert - In: Strategic management journal 29 (2008) 7, pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
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The financial value impact of perceptual brand attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10003696848