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Using the results of 1068 different golf, tennis, and track & field (in particular: running) events, this paper examines the relation between athlete performance and stock returns of firms endorsed by athletes. We find that a tournament victory is associated with significant and positive...
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I document that momentum trading strategies are significantly profitable in an intragame NBA sports betting market. The …
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and professional sports, event studies that measure stock market response to these investments have grown. Previous … findings from event studies in sport sponsorship to determine if sponsorship announcements influence stock market response … leak to share markets and positively influence share price. This finding suggests that sponsoring the sports and events …
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