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Customer satisfaction and stock returns risk

Tuli, Kapil R.; Bharadwaj, Sundar G. - In: Journal of marketing 73 (2009) 6, pp. 184-197

Persistent link: https://www.econbiz.de/10003901181

On the value relevance of retailer advertising spending and same-store sales growth

Tuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G. - In: Journal of retailing 88 (2012) 4, pp. 447-461

Persistent link: https://www.econbiz.de/10009707178

The impact of brand quality on shareholder wealth

Bharadwaj, Sundar G.; Tuli, Kapil R.; Bonfrer, Andre - In: Journal of marketing 75 (2011) 5, pp. 88-104

Persistent link: https://www.econbiz.de/10009297016

Measuring marketing productivity : linking marketing to financial returns

Behadir, Suleyman Cem (contributor); … - 2002

Persistent link: https://www.econbiz.de/10001731597

Does brand licensing increase a licensor's shareholder value?

Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455

Persistent link: https://www.econbiz.de/10011293375

The Impact of Brand Quality on Shareholder Wealth

Bharadwaj, Sundar G. - 2011

This study examines the impact of changes in brand quality that are unanticipated by investors on three components of shareholder wealth: stock returns, systematic risk and idiosyncratic risk. The study finds that such changes in brand quality enhance shareholder wealth by being positively...

Persistent link: https://www.econbiz.de/10013125084

Shareholder wealth implications of software firms' transition to cloud computing : a marketing perspective

Nezami, Mehdi; Tuli, Kapil R.; Dutta, Shantanu - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 538-562

Persistent link: https://www.econbiz.de/10013199128

Investors' evaluations of price-increase preannouncements

Lim, Leon Gim; Tuli, Kapil R.; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 359-377

Persistent link: https://www.econbiz.de/10011943212