We hypothesize that results of football (soccer) teams affect the risk perception of people. People choose riskier …). The empirical findings suggests that the teams' wins led to higher asset returns and lower risk aversion on the following … business day of the Borsa Istanbul and lower returns and higher risk aversion after a loss or a tie …

examines the relation between athlete performance and stock returns of firms endorsed by athletes. We find that a tournament … not detect return differences between superstars and regular athletes, nor between frequently endorsed brands and less …

traded. I analyze ten transactions between April 2014 and July 2016 in which ten active players in the National Football … million and value the human capital of these athletes at more than $357 million. These transactions represent the largest …