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~subject:"Kaufentscheidung"
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Kaufentscheidung
Consumer behaviour
16
Konsumentenverhalten
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Preismanagement
10
Pricing strategy
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Theorie
9
Theory
9
Price discrimination
5
Preisdifferenzierung
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Brand management
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Einzelhandel
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Filling station
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Internet marketing
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Markenführung
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Online retailing
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Online-Handel
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Online-Marketing
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Retail trade
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Tankstelle
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USA
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United States
3
dynamic pricing
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Adverse selection
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B-to-B-Marketing
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Brand image
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Business-to-business marketing
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Category Management
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Category management
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Demand
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Discrete choice
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Diskrete Entscheidung
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Innovation diffusion
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Innovationsdiffusion
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Kraftfahrzeug
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Learning process
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Lernprozess
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Loss
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Markenimage
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Motor vehicle
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Nachfrage
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Seetharaman, Seethu
2
Krishnan, Trichy V.
1
Narasimhan, Chakravarthi
1
Vakratsas, Demetrios
1
Zhang, Qin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
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ECONIS (ZBW)
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The indirect impact of price deals on households' purchase decisions through the formation of expected future prices
Zhang, Qin
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 88-101
Persistent link: https://www.econbiz.de/10009513160
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2
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
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