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Das ECID-Modell : fünf Kaufent...
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Kaufmotiv
Consumer behaviour
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Austria
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Kraigher-Krainer, Jörg
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Central European business review : CEBR
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ECONIS (ZBW)
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Scaling consumers' purchase involvement : a new approach
Kraigher-Krainer, Jörg
- In:
Central European business review : CEBR
1
(
2012
)
1
,
pp. 14-19
Persistent link: https://www.econbiz.de/10010342877
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