Scaling consumers' purchase involvement : a new approach
Year of publication: |
2012
|
---|---|
Authors: | Kraigher-Krainer, Jörg |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 1.2012, 1, p. 14-19
|
Subject: | Kaufmotiv | Consumer motivation | Messung | Measurement | Risikopräferenz | Risk attitude |
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