This study analyses the contribution of international trade to the economic growth of Kazakhstan, examines relationships between the structure of international trade and the national economic growth, and considers the compatibility of international trade (globalisation) with regional economic...

The paper examines relationships between enterprise development and major industries, and the national economic growth of Kazakhstan by applying linear regression analysis to the ten-year time series data. Following the study results, the authors discuss various reasons for the contemporary...

The paper examines relationships between enterprise development and major industries, and the national economic growth of Kazakhstan by applying linear regression analysis to the ten-year time series data. Following the study results, the authors discuss various reasons for the contemporary...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

This study analyses the contribution of international trade to the economic growth of Kazakhstan, examines relationships between the structure of international trade and the national economic growth, and considers the compatibility of international trade (globalisation) with regional economic...

Purpose – This paper aims to investigate the concept of the standardisation of products and marketing communications in an emerging market. The paper further aims to introduce a logical connection between product attributes and consumers' perceptions of product quality....

This study investigates motivators and inhibitors of entrepreneurship and small business development in the transitional economy of Kazakhstan in Central Asia. A qualitative research was used to obtain a macro view of developing entrepreneurship and small business in Kazakhstan. A focus group...