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~subject:"Kfz-Markt"
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Kfz-Markt
Advertising effects
67
Werbewirkung
67
Consumer behaviour
63
Konsumentenverhalten
63
Werbung
45
Advertising
44
Belgien
44
Belgium
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Online-Marketing
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Brand management
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Brand image
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Product Placement
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Product placement
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Markenimage
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Marketing management
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Marketingmanagement
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Children
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Fernsehwerbung
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Kinder
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Television advertising
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Pelsmacker, Patrick de
8
Jegers, Marc
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Moons, Ingrid
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Ridder, Ronald Karel de
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Applied economics
2
Belgian journal of operations research, statistics and computer science
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
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2
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
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3
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
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4
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
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5
The demand for cars of different sizes in Belgium : a market share approach
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
30
(
1990
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10001087242
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6
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
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7
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
- In:
Applied economics
22
(
1990
)
5
,
pp. 669-686
Persistent link: https://www.econbiz.de/10001085378
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8
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
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