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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content

Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10003843809

Cross-cultural comparison of food in the children's media environment in New Zealand and Japan

Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004

Persistent link: https://www.econbiz.de/10002084558

Child consumers of advertising : differences across deciles

Bulmer, Sandy; Hawkins, Jacinta; Eagle, Lynne C. - 2005

Persistent link: https://www.econbiz.de/10002817541

"The children-nutrition-marketing ethics conundrum : identifying the issues"

Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2002

Persistent link: https://www.econbiz.de/10001726427

Marketing communication implications of children's new electronic media use

Eagle, Lynne C.; De Bruin, Anne - 2001

Persistent link: https://www.econbiz.de/10001674881

Product placement in old and new media : examining the evidence for concern

Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618

Persistent link: https://www.econbiz.de/10011798901

Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan

Bulmer, Sandy; Eagle, Lynne C.; Hawkins, Jacinta - 2015

Television advertising directed at children is claimed to be a significant contributory factor in childhood obesity. Furthermore, it is claimed the presence or absence of advertisements for 'treat foods' has a major impact on children's eating habits. However, focusing on advertisements alone...

Persistent link: https://www.econbiz.de/10014029227