Can children effectively nudge their parents to change their energy consumption behavior? This study sets up a quasi-experiment using the “Project Carbon Zero” campaign, an energy-saving contest in Singapore, to empirically test the effectiveness of school children nudges in bringing...

This study examines the abnormal returns to the shareholders of companies that have enrolled in the Children's Food and Beverage Advertising Initiative (CFBAI) as well as those of their competitors that did not join the initiative. We find that, on average, the former group of companies is much...

Social networking has now become an integral part of lives of modern citizens of India. There will hardly be any one who is not aware about at least one social networking site or app, whether he uses that or not. This covers school students also. It has been common now for households to have a...

The availability of high speed internet services and smart phones in India has made it very easy for people to access information online and use different features of internet handily. Along with youth of the country, the elderly and the young have also been targeted by many advertisements of...

In this paper, we use a two-stage bargaining model to analyze the living arrangement of a disabled elderly parent and the assistance provided to the parent by her adult children. The first stage determines the living arrangement: the parent can live in a nursing home, live alone in the...

Recent theoretical contributions depart from the usual practice of treating individual attitude endowments as a black box, by assuming that these are shaped by the attitudes of parents and other role models. Attitudes include fundamental preferences such as risk preference, and crucial beliefs...

This paper provides evidence that daughters make people more left-wing. Having sons, by contrast, makes them more right-wing. Parents, politicians and voters are probably not aware of this phenomenon - nor are social scientists. The paper discusses its economic and evolutionary roots. It also...

Exogenous variation in fertility from parental preferences for sex-mix among their children is used to identify the causal effect of family size on several measures associated with either the allocation of resources towards children within the household or the outcomes of these investments....

Societies socialize children about many things, including sex. Socialization is costly. It uses scarce resources, such as time and effort. Parents weigh the marginal gains from socialization against its costs. Those at the lower end of the socioeconomic scale indoctrinate their daughters less...

We develop an economic theory of tolerance where lifestyles and traits are invested with symbolic value by people. Value systems are endogenous and taught by parents to their children. In conjunction with actual behavior, value systems determine the esteem enjoyed by individuals. Intolerant...