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Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa; Yim, Chi-kin; Lam, Simon S. K. - In: Journal of marketing 74 (2010) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
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Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.; Tse, Caleb H.; Yim, Chi-kin - In: Journal of international marketing 28 (2020) 2, pp. 59-80
Persistent link: https://www.econbiz.de/10012231120