Szromek, Adam R. - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-19
context of the concept of open innovation. The objective of the study is to identify value propositions in tourism sites and …This article discusses the structures of value propositions in cultural heritage tourism site business models in the … the tendency of managers to use open innovation. The analysis was based on the example of European cultural heritage …