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Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....

Persistent link: https://www.econbiz.de/10014226226

Strategic decision making: the effects of cognitive diversity, conflict, and trust on decision outcomes

Olson, Bradley J.; Parayitam, Satyanarayana; Bao, Yongjian - In: Journal of management : JOM 33 (2007) 2, pp. 196-222

Persistent link: https://www.econbiz.de/10003452293

The relationship between conflict and decision outcomes : moderating role of trust in strategic decision-making teams

Parayitam, Satyanarayana - 2005

Persistent link: https://www.econbiz.de/10003946319

Effects of cognitive diversity on relationship conflict, agreement-seeking behaviour and decision quality : a study of Chinese management teams

Parayitam, Satyanarayana; Olson, Bradley J.; Bao, Yongjian - In: International journal of Chinese culture and management … 3 (2010/12) 2, pp. 174-187

Persistent link: https://www.econbiz.de/10009545388

Agreement-seeking behavior, trust, and cognitive diversity in strategic decision making teams : process conflict as a moderator

Parayitam, Satyanarayana; Papenhausen, Chris - In: Journal of advances in management research : JAMR 13 (2016) 3, pp. 292-315

Persistent link: https://www.econbiz.de/10011634579

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