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~subject:"Kognition"
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Note--A Note on Range Programm...
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Kognition
Consumer behaviour
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Brand
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Brand image
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age
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decision making
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numerical cognition
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older consumers
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Laurent, Gilles
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Lambert-Pandraud, Raphaëlle
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Vanhuele, Marc
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Gourvennec, Bernard
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer research : JCR ; an interdisciplinary journal
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Les cahiers de recherche / HEC Paris
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
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3
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
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4
How do consumers read and encode a price?
Laurent, Gilles
;
Vanhuele, Marc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
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