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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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Imagery fluency and narrative advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10009738745
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721