Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kognition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bidirectional Dynamics of Mate...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kognition
Consumer behaviour
31
Konsumentenverhalten
29
Theorie
13
Theory
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Perception
8
Wahrnehmung
8
Advertising effects
6
Marketing
6
Werbewirkung
6
Advertising
5
Brand image
5
Experiment
5
Markenimage
5
Werbung
5
Emotion
4
Imitation strategy
4
Imitationsstrategie
4
Market research
4
Marktforschung
4
advertising
4
visual attention
4
Bayes-Statistik
3
Bayesian inference
3
Bibliometrics
3
Bibliometrie
3
Cognition
3
Netherlands
3
Niederlande
3
Print advertising
3
Printwerbung
3
Product counterfeiting
3
Produktpiraterie
3
USA
3
United States
3
Welt
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Pieters, Rik
3
Baumgartner, Hans
1
Bosmans, Anick
1
Miceli, Gaetano Nino
1
Wedel, Michel
1
Published in...
All
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
Saved in:
2
The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick
;
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
Saved in:
3
Introduction to visual marketing
Wedel, Michel
;
Pieters, Rik
- In:
Visual marketing : from attention to action ; …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10009260347
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
