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Domestic product involvement and consumer willingness to buy domestic products : empirical testing of a cognitive consistency theory framework
Prince, Melvin - In: Journal of international consumer marketing 32 (2020) 5, pp. 453-461
Persistent link: https://www.econbiz.de/10012312906
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Using intuitive awakening for business students to enhance strategic thinking skills
Prince, Melvin; Priporas, Constantinos - In: Australasian marketing journal 26 (2018) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10011901572
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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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Customers' cognitive patterns of assurance : a dual apporach
Vassiliadis, Chris; Priporas, Constantinos-Vasilios; … - In: The service industries journal 33 (2013) 13/14, pp. 1242-1259
Persistent link: https://www.econbiz.de/10010205353
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Stressful eating indulgence by generation Z : a cognitive conceptual framework of new age consumers' obesity
Priporas, Constantinos-Vasilios; Vellore-Nagarajan, Durga; … - In: European journal of marketing 56 (2022) 11, pp. 2978-3006
Persistent link: https://www.econbiz.de/10013457406