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Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 141 (2022), pp. 685-701

Persistent link: https://www.econbiz.de/10013168011

Involvement in emergency supply chain for disaster management : a cognitive dissonance perspective

Dwivedi, Yogesh Kumar; Shareef, Mahmud Akhter; Mukerji, … - In: International journal of production research 56 (2018) 21, pp. 6758-6773

Persistent link: https://www.econbiz.de/10011983006

Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach

Behera, Rajat Kumar; Bala, Pradip Kumar; Tata, Sai Vijay; … - In: International journal of emerging markets 18 (2023) 8, pp. 1948-1977

Persistent link: https://www.econbiz.de/10014333947

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....

Persistent link: https://www.econbiz.de/10014226226