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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Der kommunikationstheoretische Aspekt der Direktwerbung
Schiebel, Walter - In: Jahrbuch der Absatz- und Verbrauchsforschung 23 (1977) 3, pp. 306-319
Persistent link: https://www.econbiz.de/10002747662
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Anonymous communication : Mass-media in the modern world
Lohisse, Jean - 1973
Persistent link: https://www.econbiz.de/10001444319
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Imagewerbung und Firmenstil
Landgrebe, Klaus Peter - 1980
Persistent link: https://www.econbiz.de/10013374542