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The role of chocolate web-based communication in a regional context : its implication for open innovation

Blanc, Simone; Merlino, Valentina Maria; Versino, Alice; … - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-13

Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which...

Persistent link: https://www.econbiz.de/10013266334

Die Digitalisierung der Außenwerbung: Eine empirische Untersuchung der innermenschlichen Wahrnehmungsprozesse am Beispiel digitaler City-Light-Poster (DCLP)

Gillessen, Michelle; Khabyuk, Olexiy - 2018

Die Digitalisierung der Außenwerbung und damit einhergehende inkrementelle Veränderungen dieses Werbemediums - wie programmatische Aussteuerung, Individualisierungen der Botschaften oder etwaige Interaktionen - beeinflussen zunehmend die Marktakteure. Doch gerade für solche neuartigen...

Persistent link: https://www.econbiz.de/10012110522

Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication

Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116

Persistent link: https://www.econbiz.de/10010531057

Mapping communication management competencies for European practitioners : ECOPSI an EU study

Tench, Ralph; Moreno, Angeles - In: Journal of communication management : an international … 19 (2015) 1, pp. 39-61

Persistent link: https://www.econbiz.de/10010531088

Put it in writing : business strategy in brief

Martin, Dick - In: Journal of business strategy 34 (2013) 6, pp. 40-41

Persistent link: https://www.econbiz.de/10010231594

Paying attention and getting attentio : two sides of the communication coin

Martin, Dick - In: Journal of business strategy 35 (2014) 1, pp. 56-58

Persistent link: https://www.econbiz.de/10010245957

English language skills training : theory and practice : a Cuban perspective

Fisher, Eddie John; Herrera Ochoa, Jorge Luis; Diaz … - In: Business and Economic Research : BER 3 (2013) 2, pp. 87-106

Persistent link: https://www.econbiz.de/10010379009

Multiple perspectives on planning for emergencies : an introduction to the special issue on planning and foresight for emergency preparedness and management

Turoff, Murray; Hiltz, Starr Roxanne; Bañuls, Víctor A.; … - In: Technological forecasting & social change : an … 80 (2013) 9, pp. 1647-1656

Persistent link: https://www.econbiz.de/10010350196

The role of customer orientation in the relationship between manager communications and customer satisfaction

Mathe, Kimberly; Scott-Halsell, Sheila; Roseman, Mary - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 2, pp. 198-209

Persistent link: https://www.econbiz.de/10011434620

Apparel firms' corporate social responsibility communications : cases of six firms from an institutional theory perspective

Woo, Hongjoo; Jin, Byoungho - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011529178