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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Hamburg : New Business-Verl.; anfangs: Hamburg : …; … - 1.1971 - 41.2011; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000430239
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M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG; 1994-[?]: Heerbrugg : …; … - 22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
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Integrated marketing communications : the holistic approach
Yeshin, Tony - 1998
Persistent link: https://www.econbiz.de/10000684189
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The mass communicators : public relations, public opinion, and mass media
Steinberg, Charles S. - 1958
Persistent link: https://www.econbiz.de/10000660293
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (ed.); Bace, John A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000601693
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...
Persistent link: https://www.econbiz.de/10011435593
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Management der Fantasie : Einführung in die werbende Wirtschaftskommunikation
Boltres-Streeck, Klaus - 2016 - 3., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011460237
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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte; Konhäusner, Peter; Mehner, Jaqueline; … - bbw Hochschule - 2018
Persistent link: https://www.econbiz.de/10012004443
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Corporate communication : transformation of strategy and practice
Goodman, Michael B.; Hirsch, Peter B. - 2020
"Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate...
Persistent link: https://www.econbiz.de/10012106492