chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for … marketing and promotion of products, corporate social responsibility (CSR) practices and stakeholder engagement with financial … for corporate communication purposes. This descriptive research shows that they are utilizing Facebook, LinkedIn and …

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it …1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of …