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Currently, consumer behavior is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become...
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The competitive nature of business today requires the knowledge to be able to manipulate process levels in a predictable fashion and to reduce process variation (quality control). This goal can beachieved through the use of experimentation to identify and confirm the effects of the process...
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Rationalisierung reagiert und dabei oft auch die Marketingbudgets gekürzt. Empirische Untersuchungen aus Deutschland und der Schweiz …Empirical investigations conducted in Germany and Switzerland show unanimous that most firms choose rationlization …
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