Aspects of price policy, product policy and costs in a recession
Year of publication: |
1985
|
---|---|
Authors: | Schäfter, Ulrich |
Other Persons: | Roper, M. T. (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 19.1985, 1, p. 12-19
|
Subject: | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Konjunktur | Business cycle |
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