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Privat-administrierte Preise und administrative Inflation
Dürr, Rainer O. - 1980
Persistent link: https://www.econbiz.de/10013421240
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The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries
Volpe, Richard - 2011
Persistent link: https://www.econbiz.de/10009735319
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Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah; Musić-Mehmedović, Melika; Duverger, … - In: Journal of fashion marketing and management 19 (2015) 4, pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
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Cross-category indulgence : why do some premium brands grow during recession?
Mark, Tanya; Southam, Colette; Bulla, Jan; Meza, Sergio - In: The journal of brand management : an international journal 23 (2016) 5, pp. 114-129
Persistent link: https://www.econbiz.de/10011565298
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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Long-term brands rule the US political cycle in 2016
Ridder, Rick; Dabbs, Michael - In: Journal of customer behaviour 15 (2016) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10011655746
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Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Puelles, Maria; Diaz-Bustamante, Mónica; Carcelén, Sonia - In: The international review of retail, distribution and … 26 (2016) 4, pp. 396-417
Persistent link: https://www.econbiz.de/10011594193
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Brand firm performance and tough economic times
Ying, Chang Yuk; Young, Martin R. - In: International review of finance 16 (2016) 3, pp. 357-391
Persistent link: https://www.econbiz.de/10011713774
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Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor; Zambaldi, Felipe; Guissoni, Leandro Angotti - In: Journal of international marketing 31 (2023) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
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Brand advertising competition across economic cycles
Özturan, Peren; Deleersnyder, Barbara; Ozsomer, Aysegul - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 325-343
Persistent link: https://www.econbiz.de/10015057460