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Zykluskonforme Krise oder Strukturbruch? : Zeitreiheneigenschaften des deutschen Werbemarktes
Lang, Günter (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001914076
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Haben Luxusgüter immer Konjunktur?
Maele, Tobias van - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003284194
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Konsumentenverhalten im konjunkturellen Verlauf : eine Anwendung moderner Längsschnittanalysen zur differenzierten Kundenansprache
Maier, Jens Matthias - 2015
Persistent link: https://www.econbiz.de/10011308087
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Marketing als Erfolgskonzept in der Rezession
Fritz, Wolfgang - 1994
Persistent link: https://www.econbiz.de/10000914726
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National culture and advertising sensitivity to business cycles : a reexamination
Kim, Jung Seek - In: Journal of international marketing 28 (2020) 4, pp. 41-57
Persistent link: https://www.econbiz.de/10012391087
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Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
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Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
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Advertising as a predictor of investment
Fridriksson, Kari S. - 2010
Persistent link: https://www.econbiz.de/10014306491
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Die Planung antizyklischer Konsumgüterwerbung in der Rezession
Glauz, Dietmar - 1973
Persistent link: https://www.econbiz.de/10000042227
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033