Insights into the effectiveness of advertising during the recession caused by COVID-19
Kibum Youn
| Year of publication: |
2024
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|---|---|
| Authors: | Youn, Kibum |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 6, p. 959-985
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| Subject: | advertising | Covid-19 | message appeals | perceived ad diagnosticity | recessions | Coronavirus | Konjunktur | Business cycle | Werbung | Advertising | Werbewirkung | Advertising effects | Wirtschaftskrise | Economic crisis | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2332991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049477