//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~subject:"Nutzen"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingtheorie
Nutzen
Strategisches Management
Entscheidung
23,161
Decision
19,829
Marketing
18,623
Theorie
8,886
Theory
8,797
Marketingmanagement
3,394
Marketing management
3,243
Deutschland
2,876
USA
2,548
Consumer behaviour
2,521
Entscheidungstheorie
2,488
United States
2,379
Germany
2,327
Experiment
2,237
Decision theory
2,215
Betriebswirtschaftliche Entscheidung
2,001
Absatzpolitik
1,588
Management
1,438
Strategic management
1,249
Risiko
1,201
Risk
1,076
Marktforschung
1,071
Kognition
1,048
Cognition
1,023
Multi-criteria analysis
1,018
Multikriterielle Entscheidungsanalyse
1,018
Spieltheorie
927
Management-Informationssystem
924
Management information system
923
Entscheidung unter Unsicherheit
875
Decision under uncertainty
874
Führungskräfte
867
Unternehmen
864
Managers
856
Beziehungsmarketing
826
Relationship marketing
818
more ...
less ...
Online availability
All
Undetermined
1,431
Free
555
Type of publication
All
Article
2,960
Book / Working Paper
2,954
Journal
48
Type of publication (narrower categories)
All
Article in journal
2,392
Aufsatz in Zeitschrift
2,392
Aufsatz im Buch
425
Book section
425
Hochschulschrift
403
Graue Literatur
357
Non-commercial literature
357
Collection of articles of several authors
301
Sammelwerk
301
Thesis
294
Lehrbuch
259
Working Paper
236
Textbook
233
Arbeitspapier
232
Aufsatzsammlung
199
Bibliografie enthalten
133
Bibliography included
133
Konferenzschrift
122
Case study
87
Fallstudie
87
Conference proceedings
65
Dissertation u.a. Prüfungsschriften
52
Glossar enthalten
41
Glossary included
41
Ratgeber
41
Guidebook
37
Handbook
35
Handbuch
35
Collection of articles written by one author
33
Sammlung
33
Reprint
31
Festschrift
28
Einführung
21
Conference paper
19
Konferenzbeitrag
19
Bibliografie
16
Fallstudiensammlung
16
Systematic review
10
Übersichtsarbeit
10
Interview
9
more ...
less ...
Language
All
English
4,534
German
1,169
Undetermined
209
French
25
Polish
17
Italian
8
Russian
7
Spanish
6
Slovak
3
Ukrainian
3
Croatian
2
Hungarian
2
Norwegian
1
Portuguese
1
more ...
less ...
Author
All
Kotler, Philip
49
Fishburn, Peter C.
34
Karni, Edi
28
Kuß, Alfred
25
Sheth, Jagdish N.
23
Segal, Uzi
22
Meffert, Heribert
21
Bruhn, Manfred
20
Fritz, Wolfgang
20
Tomczak, Torsten
20
Wiedmann, Klaus-Peter
20
Safra, Zvi
19
Pepels, Werner
18
Wakker, Peter P.
18
Keller, Kevin Lane
17
Cravens, David W.
16
Aaker, David A.
15
Machina, Mark J.
14
Benkenstein, Martin
13
Dichtl, Erwin
12
Sabel, Hermann
12
Johnson, Eric J.
11
Kerin, Roger A.
11
Andreasen, Alan R.
10
Armstrong, Gary
10
Freiling, Jörg
10
Kahneman, Daniel
10
Kim, Jungkeun
10
Kollmann, Tobias
10
Lovallo, Dan
10
Piercy, Nigel
10
Schmeidler, David
10
Tadajewski, Mark
10
Baker, Michael John
9
Day, George S.
9
Hair, Joseph F.
9
LaValle, Irving H.
9
Lambin, Jean-Jacques
9
Layton, Roger A.
9
Maclaran, Pauline
9
more ...
less ...
Institution
All
American Marketing Association
33
Springer Fachmedien Wiesbaden
21
Edward Elgar Publishing
9
Duncker & Humblot
6
IGI Global
6
National Bureau of Economic Research
6
Information Resources Management Association
4
Universität St. Gallen / Institut für Marketing und Handel
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Academy of Marketing Science
3
Deutsche Marketing-Vereinigung
3
European Marketing Academy
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Haufe-Lexware GmbH & Co. KG
3
Peter Lang GmbH
3
Springer-Verlag GmbH
3
Universität Mannheim / Institut für Volkswirtschaft und Statistik
3
W. Kohlhammer GmbH
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Chartered Institute of Marketing
2
DePaul University / College of Commerce
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Friedrich-Schiller-Universität Jena
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Hochschule für Wirtschaft und Politik
2
Hrvatsko Društvo za Marketing
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
NetLibrary, Inc
2
Springer Gabler <Firma>
2
Steinbeis-Stiftung für Wirtschaftsförderung
2
Svenska Handelshögskolan <Helsinki>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
more ...
less ...
Published in...
All
SpringerLink / Bücher
102
Journal of business research : JBR
77
Journal of risk and uncertainty : JRU
67
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Theory and decision : an international journal for multidisciplinary advances in decision science
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Journal of behavioral decision making
43
Journal of economic theory
39
Springer eBook Collection / Business and Economics
38
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
34
Europäische Hochschulschriften / 5
34
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
31
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
Journal of marketing management : MM
31
Journal of economic psychology : research in economic psychology and behavioral economics
30
Journal of economic behavior & organization : JEBO
27
Journal of marketing research : JMR
25
Gabler Edition Wissenschaft
23
Journal of Islamic marketing : JIMA
23
Springer eBook Collection
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
Lehrbuch
21
Psychology & marketing
20
European journal of operational research : EJOR
19
Journal of retailing and consumer services
19
Marketing theory
19
Journal of historical research in marketing
18
Journal of macromarketing
18
Strategic management journal
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of business ethics : JOBE
16
Long range planning : LRP ; international journal of strategic management
16
Management decision : MD
16
The American economic review
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
more ...
less ...
Source
All
ECONIS (ZBW)
5,625
USB Cologne (EcoSocSci)
328
EconStor
5
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
5,962
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
2
Decision making at the top : the shaping of strategic direction
Donaldson, Gordon
;
Lorsch, Jay William
-
1983
Persistent link: https://www.econbiz.de/10000087536
Saved in:
3
Utility theory for decision making
Fishburn, Peter C.
-
1979
-
Reprint ed. with corr.
Persistent link: https://www.econbiz.de/10000049064
Saved in:
4
Utility, probability, and human decision making : selected proceedings of an interdisciplinary research conference
Wendt, Dirk
(
ed.
);
Vlek, Charles A. J.
(
contributor
); …
-
Research Conference on Subjective Probability, Utility, …
-
1975
Persistent link: https://www.econbiz.de/10000049070
Saved in:
5
Utility theory for decision making
Fishburn, Peter C.
-
1970
Persistent link: https://www.econbiz.de/10000024460
Saved in:
6
Risk preference and strategic decision making in large Scandinavian shipping enterprises
Lorange, Peter
-
1971
Persistent link: https://www.econbiz.de/10000670817
Saved in:
7
Decisions, strategies and new ventures : modern tools for top management
Byrnes, W. G.
;
Chesterton, B. K.
-
1973
Persistent link: https://www.econbiz.de/10000556438
Saved in:
8
Marketing management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
9
Strategic decision making process : the influence of organizational learning and experience
Shrivastava, Paul
-
1981
Persistent link: https://www.econbiz.de/10002823829
Saved in:
10
Strategic analysis for venture evaluation : the save approach to business decisions
Park, W. R.
;
Maillie, J. B.
-
1982
Persistent link: https://www.econbiz.de/10001726644
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->