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A Decision Support System for planning promotion time slots
Pereira, Paulo A.; Fontes, Fernando A.C.C.; Fontes, … - In: Operations research proceedings 2007 : selected papers …, (pp. 147-152). 2008
Persistent link: https://www.econbiz.de/10003717195
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Learning, forgetting, and sales
Villas-Boas, Sofia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718989
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Promotion tournaments with multiple tasks
Kiyotaki, Fumi (contributor) - 2008
This article analyses promotion tournaments where candidates engage in multiple tasks. We consider a promotion rule where the winner of the promotion tournament is randomly selected from the best performers at each task. The promotion tournament can achieve an efficient outcome for any...
Persistent link: https://www.econbiz.de/10003753101
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Sales promotion models
Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008
Persistent link: https://www.econbiz.de/10003755264
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Marketing-Mix-Controlling mit dem Dorfman-Steiner-Theorem : eine Anwendung aus dem Bereich langlebiger Gebrauchsgüter
Janocha, Michael - 2008
Persistent link: https://www.econbiz.de/10003760366
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The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach
Althuizen, Niek A. P. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003652340
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State-of-the-Art-Betrachtung sensorischer B2C-Empfehlungsfunktionalität im stationären Einzelhandel
Hansen, Torben; Loos, Peter - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 53-66). 2008
Persistent link: https://www.econbiz.de/10003737912
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Empirische Befunde mobiler Kundengewinnung in der schweizerischen Krankenversicherungsbranche
Nohlen, Niklas; Smolnik, Stefan; Riempp, Gerold - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 108-121). 2008
Persistent link: https://www.econbiz.de/10003737925
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Kennzahlensysteme im Kunden- und Verkaufsmanagement : Möglichkeiten und Grenzen am Beispiel eines Cockpits für Banken
Reinecke, Sven; Geis, Gerold - In: Handbuch Vertriebs-Exzellenz im Asset Management : …, (pp. 233-255). 2008
Persistent link: https://www.econbiz.de/10003740200