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Say yes to Facebook and get your customers involved! : relationships in a world of social networks

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702

Persistent link: https://www.econbiz.de/10010433309

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

How do sellers benefit from Buy-It-Now prices in eBay auctions?

Grebe, Tim; Ivanova-Stenzel, Radosveta; Kröger, Sabine - 2019

We investigate experimentally on eBay how sellers set prices in "Buy-It-Now" (BIN) auctions. We find that the eBay format leads to prices substantially below those expected in second-price auctions. Moreover, our results reveal that the information available on eBay about buyer experience and...

Persistent link: https://www.econbiz.de/10012309640