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Konsumentenverhalten
Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Consumer behaviour
3,905
Theorie
3,695
Theory
3,678
Deutschland
2,963
Germany
2,547
Beziehungsmarketing
2,144
Relationship marketing
2,140
USA
1,728
United States
1,652
Markenführung
1,489
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
Social web
812
KMU
804
SME
804
Marketingtheorie
758
Marketing theory
739
Markenimage
729
Brand image
722
Markenartikel
696
Advertising
685
Innovationsmanagement
677
Innovation management
650
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Undetermined
1,099
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505
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Article
2,592
Book / Working Paper
1,308
Journal
18
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Article in journal
2,223
Aufsatz in Zeitschrift
2,223
Aufsatz im Buch
383
Book section
383
Hochschulschrift
257
Graue Literatur
231
Non-commercial literature
231
Thesis
206
Working Paper
148
Arbeitspapier
139
Collection of articles of several authors
138
Sammelwerk
138
Aufsatzsammlung
83
Bibliografie enthalten
74
Bibliography included
74
Konferenzschrift
60
Lehrbuch
50
Textbook
46
Conference proceedings
31
Reprint
30
Case study
26
Fallstudie
26
Conference paper
19
Konferenzbeitrag
19
Handbook
15
Handbuch
15
Collection of articles written by one author
13
Market information
13
Marktinformation
13
Ratgeber
13
Sammlung
13
Guidebook
12
Glossar enthalten
11
Glossary included
11
Festschrift
6
Mehrbändiges Werk
6
Multi-volume publication
6
Statistics
6
Statistik
6
Amtsdruckschrift
4
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English
3,284
German
617
Polish
7
French
4
Danish
3
Spanish
3
Czech
1
Finnish
1
Hungarian
1
Norwegian
1
Russian
1
Turkish
1
Undetermined
1
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Author
All
Hruschka, Harald
17
Bauer, Hans H.
15
Homburg, Christian
14
Wiedmann, Klaus-Peter
13
Decker, Reinhold
12
Sheth, Jagdish N.
11
Belk, Russell W.
10
Boztuğ, Yasemin
10
Kamakura, Wagner A.
10
Smith, N. Craig
10
Viswanathan, Madhu
10
Bruwer, Johan
9
Du, Rex Yuxing
9
Gierl, Heribert
9
Hawkins, Del I.
9
Herrmann, Andreas
9
Holbrook, Morris B.
9
Krishna, Aradhna
9
Kumar, V.
9
Spann, Martin
9
Best, Roger J.
8
Foxall, Gordon R.
8
Hildebrandt, Lutz
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Olson, Jerry C.
8
Walsh, Gianfranco
8
Chintagunta, Pradeep K.
7
Dahl, Darren W.
7
Eisend, Martin
7
Esch, Franz-Rudolf
7
Fischer, Eileen
7
Gröppel-Klein, Andrea
7
Melewar, T. C.
7
Moutinho, Luiz
7
Pauwels, Koen
7
Peter, Jerome Paul
7
Rajagopal
7
Schultz, Don E.
7
Tadajewski, Mark
7
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Institution
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American Marketing Association
27
Springer Fachmedien Wiesbaden
7
European Society for Opinion and Marketing Research
5
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Institut für Demoskopie Allensbach
4
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
INSEAD
2
Market Research Society
2
Universität Mannheim
2
Wissenschaftliche Hochschule für Unternehmensführung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
American Management Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
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Published in...
All
Journal of business research : JBR
100
Journal of marketing research : JMR
73
Journal of retailing and consumer services
58
Journal of marketing management : MM
40
Journal of marketing communications
36
Qualitative market research : an international journal
31
Psychology & marketing
30
SpringerLink / Bücher
30
European journal of marketing : EJM
29
Journal of marketing
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
27
The journal of product & brand management
27
Marketing letters : a journal of research in marketing
24
Asia Pacific journal of marketing and logistics
23
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
The journal of consumer marketing
21
Gabler Edition Wissenschaft
20
International journal of wine business research : IJWBR
20
Journal of strategic marketing
20
The marketing review
20
Journal of Islamic marketing : JIMA
19
Marketing : ZFP ; journal of research and management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Cogent business & management
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of consumer behaviour : an international research review
17
Business horizons
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Springer eBook Collection
16
International journal of consumer studies
15
International journal of market research
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of retail & distribution management
14
Marketing intelligence & planning
14
The journal of business & industrial marketing
14
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Source
All
ECONIS (ZBW)
3,906
EconStor
9
OLC EcoSci
3
Showing
1
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date (oldest first)
1
The marketing strategy of the small retailer with particular reference to small clothing retailers in Port Elizabeth
Radder, Laetitia
-
1983
Persistent link: https://www.econbiz.de/10002682920
Saved in:
2
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
3
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
4
Senioren als Zielgruppe : Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000911312
Saved in:
5
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
6
Eine Analyse des Einflusses von Sales Promotion auf Kaufzeitpunkt- und Markenwahlentscheidung mit Hilfe der Ereignisanalyse unter schwerpunktmäßiger Berücksichtigung konsumentenspe...
Stoiber, Helmut
-
1996
Persistent link: https://www.econbiz.de/10000945829
Saved in:
7
Wertesystem-Segmentierung im Automobilbereich : Ergebnisse einer empirischen Studie
Gaus, Hansjörg
-
1996
Persistent link: https://www.econbiz.de/10000946208
Saved in:
8
Marktorientierte Konzeption der Produktqualität
Fillip, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000963456
Saved in:
9
Lebensstilanalysen in der strategischen
Marktforschung
Reeb, Marianne
-
1998
Persistent link: https://www.econbiz.de/10000979233
Saved in:
10
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000914655
Saved in:
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