Senioren als Zielgruppe : Kundenorientierung im Handel
Brigitte Kölzer
| Year of publication: |
1995
|
|---|---|
| Authors: | Kölzer, Brigitte |
| Publisher: |
Wiesbaden : DUV |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marktforschung | Market research | Deutschland | Germany | Ältere Menschen | Elderly people |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 371 S. : graph. Darst Tab.; Lit.; Anm.; Übers.; Diagr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1994 |
| Notes: | Literaturverz. S. 350 - 371 |
| ISBN: | 3-8244-0243-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000911312