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Warsztaty doktoranckie '10 : zarządzanie, finanse, ekonomia
Harasim, Janina (contributor) - 2010
Persistent link: https://www.econbiz.de/10009577381
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Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of modelling in management 17 (2022) 2, pp. 633-654
Persistent link: https://www.econbiz.de/10013362615
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060
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Toward a theory of behavioral control
Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne - 1990
Persistent link: https://www.econbiz.de/10000817089
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Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut; Pechtl, Hans; Schweitzer, Walter - 1996
Persistent link: https://www.econbiz.de/10000554262
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500