skeptical about undisclosed quality. We show that neither competition nor the presence of sophisticated consumers necessarily …

and objective measures related to the level of consumer awareness and action in a fast -growing competition, potentiated … is indirectly influenced by the high competition in the digital economy, by means of consumer protection awareness and … consumer protection behavior. At this level, the analyzed factors, namely the competition in the digital economy, the consumer …

is sufficiently well informed about consumer and firm behavior. -- bounded rationality ; competition ; regulation …