Keep your enemy close? : competitive online brands’ expansion with individual and shared showrooms
Dinçer Konur
| Year of publication: |
2021
|
|---|---|
| Authors: | Konur, Dinçer |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 99.2021, p. 1-28
|
| Subject: | Showroom | Online retailing | Competition | Online-Handel | Wettbewerb | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2020.102206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431905