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Maximal elements of preference maps
Mehta, Ghanshyam B. - 1987
Persistent link: https://www.econbiz.de/10000729593
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Habits, interdependent preferences and time preference
Epstein, Larry G.; Shi, Shouyong - 1991
Persistent link: https://www.econbiz.de/10000815411
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Joint estimation of consumer preferences and willigness-to-pay for food safety
Huang, Chung L.; Kan, Kamhon; Fu, Tsu-Tan - 1995
Persistent link: https://www.econbiz.de/10000590407
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LAPD: estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition
Abe, Makoto - 1996
Persistent link: https://www.econbiz.de/10000955672
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Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland; Huber, Frank; Sattler, Henrik; Steiner, … - 2008
Persistent link: https://www.econbiz.de/10003716931
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A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
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The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars; Rossiter, John R. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
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When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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Hängt die Wirkung eines Phantoms von seinem Typ ab?
Gierl, Heribert - In: Der Markt : international journal of marketing 47 (2008) 2, pp. 63-84
Persistent link: https://www.econbiz.de/10003757315