A longitudinal study of the effects of life status changes on changes in consumer preferences
Year of publication: |
2008
|
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Authors: | Mathur, Anil ; Moschis, George P. ; Lee, Euehun |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 234-246
|
Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Lebenszyklus | Life cycle | Marketingtheorie | Marketing theory |
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