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Consumers’ Perception of Quality and Value Under Different Price Ranges and Price Positions Within a Product Line : A Study of the Indian Passenger Car Market

Baishya, Swati - 2019

The purpose of the study is to understand the area of reference price based on previous literature and to assess the current state of knowledge relating to pre-purchase price quality perception and how price features contribute to selection of a particular model in a product line with special...

Persistent link: https://www.econbiz.de/10012868684

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Consumers' perception of quality and value under different price ranges and price positions within a product line : a study of the Indian passenger car market

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